With all the summer reading challenges ahead, like #20BooksofSummer and the #AnneReadAlong2017, I was thinking about the best ways to advertise these challenges and find other bloggers participating in them. Here are some good tips to cast a wider net!
#1 Use a featured image
A featured images is the one that both WordPress AND social media sites use to showcase your post. Basically, if you share a post on Twitter and choose a featured image, that’s the one that’s guaranteed to be displayed. If you don’t choose a featured image, WordPress and social media sites choose one an image at random from anywhere on your page — which may have nothing to do with your post. Here’s how to easily choose a featured image. For my #20BooksofSummer challenge, I’m going to use the image Cathy @ 746 Books made for everyone.
#2 Include your book challenge hashtag in the title of the blog post
When you include the hashtag in the title of the post, that hashtag becomes active on all the social media to which it is shared, meaning it’s easier for others to find you! Here’s my argument for why maximizing titles is to your benefit.
#3 Shorten the URL so it fits on Twitter
When you make the most of the title of your blog post, you’ll discover that your URL matches — and boy, can it get super long! It is SO easy to fix that. Here is how you shorten the URL. Now, I know some of you will say WordPress can shorten the URL for you. Yes, sometimes, but this tech tip is so easy you might as well do it.
These are three easy-to-do tips that will maximize your experience during reading challenges! If you have any questions, let me know! And check out my #TechTip category on the right side of my blog to find more great tips to help you navigate WordPress.