The Problem: you put in a long title, detailed title for your new blog post, which creates a really long URL.
Example: In 2014, I coordinated a book tour for author Heather Fowler, who tends to create really long book titles! I ended up with a long URL due to what I named the blog post.
Blog post title: Elegantly Naked in My Sexy Mental Illness
Why Is This A Problem? People like to add in quotes or thoughts or tag authors or publishers or friends when they share blog posts on social media. No big deal on Facebook, but with the 140 character limit of Twitter, your long URL is taking up all the space! And, it just looks unwieldy.
The Solution: change the slug.
Example: Heather Fowler had me coordinate another book tour in 2016. Again, she chose a really long book title!
Blog post title: Beautiful Ape Girl Baby book blog tour
Notice: my blog post title is more detailed (I included that the post was for a book blog tour), but the URL is much shorter.
When you start a new blog post, name it whatever you want. Then, on the left, scroll down to “more options.” Click it, and under “slug,” delete what’s typed there and add in anything you want — but choose something short! I like to use one word.
WordPress automatically formats the URL to be:
- the name of your blog (for example, grabthelapels.com or grabthelapels.wordpress.com if you don’t own your domain name)
- + the date your post is published (year/month/day)
- + the slug.
If you don’t change the slug, WordPress uses the whole title of the post.
But What If I Accidentally Use the Same Slug Twice?
It doesn’t matter: WordPresss always adds the date, giving you an original URL!
Next Thursday: I’ll discuss maximizing your reach by being selective about what you title a blog post. Cheers!